#pushbeyond: Introducing the new Bobsleigh & Skeleton Australia.
It’s a pretty exciting time for Bobsleigh & Skeleton Australia, with the announcement of two initiatives that we’ve been working on for almost seven months now. With the 2020/2021 Season kicking off over the weekend, we felt it was the perfect opportunity to share these initiatives with you.
The new Bobsleigh & Skeleton Australia Brand
Today, we’re excited to announce the new brand for Bobsleigh & Skeleton Australia. Our new brand reflects a bold new outlook for our sports and provides greater clarity of the values and objectives our organisation and athletes represent.
The introduction of our brand platform #pushbeyond, pays homage to the foundation of Bobsleigh and Skeleton. It’s not only representative of the power and speed that unites both our sports, it talks to the discipline, dedication, and perseverance of our organisation and athletes in the pursuit of excellence, as we #pushbeyond what we think we’re capable of.
Beginning today, our new logo and brand will begin to roll out across various touch-points of Bobsleigh & Skeleton Australia. This will include our social media channels, official documents, marketing collateral and stationery, national team uniforms and newly launched website.
Further explore our new brand, logo, and identity on our Brand page here.
A new website for Bobsleigh & Skeleton Australia
A brand new website, built from the ground up, gives Bobsleigh & Skeleton Australia the digital capabilities to successfully promote our sports, communicate with our members more effectively, and provide a strong platform to recruit top athletic talent to continue to grow our sports in Australia.
With a deep appreciation for modern technology, Bobsleigh & Skeleton Australia designed and built our website as a living asset of our organisation. You can expect to see significant evolutions of our site into the future which will aim to improve our supporter, members, and athletes' experience across all our digital touch-points, from easier membership registration and payments, athlete portals and season planning, and athlete pathway progression tools.
Our new website has set the foundation for Bobsleigh & Skeleton Australia’s digital strategy whilst we move into a new era for our organisation.
Explore our new website here